When you are out on a hike or walk you might see a butterfly. Did you know that somebody wants to know what you saw? Tracking the Monarch butterfly is important to the success of the species. There are over 80 groups, agencies, and universities participating in gathering data about migration. People can report when they see butterflies, estimate how many they saw, and the direction they were flying.
From a science point of view there can never be enough data. And with the help of everyone we can collect more data, document events that might be significant, and monitor the overall health of the species.
There are many ways to collect data on your phone or a paper log. Here one to get you started. The next link is a list for more opportunities to contribute more.